My Podcast Guy® Newsletter

If you’ve been feeling pressure to add video to your podcast, I want you to slow down for a minute.

Video podcasting gets talked about like an obvious upgrade. More reach, more visibility, more authority, more content to repurpose. And to be fair, those benefits can be very real.

But so are the tradeoffs.

Once you add video to your workflow, you’re not just adding a camera. You’re changing the production process. Recording gets more involved. Editing takes longer. File management gets more costly. And the overall energy of the show can shift in ways a lot of you don’t anticipate until you’re already in it.

That doesn’t mean video is a bad move. It just means it needs to be a strategic move.

​In this episode, I wanted to have a more honest conversation about the pros and cons of video podcasting. Not the hype version. The real version. Because for business owners using a podcast as part of their marketing, the question isn’t whether video sounds impressive. The question is whether it helps the podcast do its actual job better.

That connects directly to what I’ve been building through this season. Before you decide on video, you need clarity on your podcast's purpose. Before you add complexity, you need to know what result you’re trying to create. If your show is meant to deepen trust, build authority, and create useful content for platforms where your audience already pays attention to video, it may be worth the investment. If not, it may be adding friction without enough return.

One of the simplest exercises I share in the episode is one I’d encourage you to try.

Draw a line down the middle of a page. On the left, write down the specific benefits video could create for your show. On the right, write down the actual costs it would create in time, energy, money, and workflow. Then ask yourself whether that trade makes sense for the real purpose of your podcast. Right now.

That kind of clarity can save you from building a harder version of your show without building a better one.

Our clients now focus on the ‘why’ they’re podcasting.

Not on the ‘how’ to podcast.

With personalized consulting from My Podcast Guy®, you’ll discover your “podcast why” to help define your podcast’s core purpose.

My Podcast Guy® works with businesses, entrepreneurs, authors, and speakers to develop, launch, and optimize podcasts as part of their marketing strategy.

Ready to create authentic connections and drive meaningful impact?

​Schedule a conversation with Brett Johnson, My Podcast Guy®, Ohio’s first and only full-time podcast consultant.