My Podcast Guy® Newsletter Let’s talk about something most podcasters quietly wrestle with: letting your Podcast Why evolve. Are You Still Creating for the Same Reason? It’s easy to treat your podcast’s “why” like a mission statement you wrote on Day 1 and keep stuck to the wall. But here’s the real truth from a decade of working with podcasters:Your WHY will shift—and that’s healthy. Maybe you started with the urge to tell your story. Maybe, over time, you found that what really excites you...
11 days ago • 1 min read
My Podcast Guy® Newsletter Here’s a question I ask every podcaster I work with — and it creates instant clarity: Is your podcast earning its keep? Not “Do you enjoy making it?”Not “Are downloads up?”But: is the show doing measurable work for your business? Run this quick audit: 1) Alignment: What business problem is your podcast supposed to solve?(Warm-up leads? Filter wrong fits? Build authority?)Now look at your last 10 episodes. Do they point at that problem… or has the show drifted? 2)...
18 days ago • 1 min read
My Podcast Guy® Newsletter Most podcasters think burnout means they “lost motivation.” In my experience, burnout usually means something else: The process became unsustainable. When every episode feels like starting from scratch—new topic, new outline, new scramble—your podcast stops feeling like an asset and starts feeling like a burden. Here are 3 systems I tell clients to build first: 1) BatchingRecord 2–4 episodes in one session. Less context switching. More consistency. 2) A 60–90 day...
25 days ago • 1 min read
My Podcast Guy® Newsletter Most business podcasters plan episodes. Very few plan them with intent. Here’s the shift I teach clients: stop planning topics… and start planning outcomes. What do you want the right listener to think, feel, or do differently after this episode? The simplest way to do that is to give every episode a job. I use four “episode roles” with clients: Education (teach and build authority)Objection-handling (remove buying friction)Reassurance (deepen trust with the right...
about 1 month ago • 1 min read
My Podcast Guy® Newsletter Your podcast creates trust in minutes — but trust is fragile. People listen while walking, driving, or doing ten other things. If you don’t give them a clear next step, that moment disappears. Here’s the simplest bridge my clients use: email. Three quick rules: Make the CTA specific and low-friction — not “visit my website,” but “grab the 3-step checklist at yourpodcast.com/checklist.” Use a dedicated landing page so you can track exactly how many listeners convert....
about 1 month ago • 1 min read
My Podcast Guy® Newsletter Is your podcast working — or just sounding busy? If you’re measuring your podcast by downloads first, you’re measuring the wrong thing. Downloads only tell you how many people have downloaded the episode onto their device. Not play. They don’t tell you whether your episodes are doing the job you hired the show to do — warming leads, filtering prospects, building authority, or whatever specific business friction you defined. Here are the metrics that actually matter...
about 2 months ago • 1 min read
My Podcast Guy® Newsletter Here's something I ask every podcaster I work with — and it stops most of them cold. What business problem does your podcast solve? Not what you talk about. Not who your audience is. What specific friction in your business does your show exist to fix? Most can't answer it. And that missing answer is costing them more than they realize. Here's what I've seen work over ten years. The business podcasters getting real results have their show pointed at something...
about 2 months ago • 1 min read
My Podcast Guy® Newsletter Let me say something that might sting a little. If you’re a consultant, coach, or service provider — and your podcast is sitting in the same mental category as your journal or your weekend hobby — we have a problem. Over ten years of working with podcasters, I’ve seen the same pattern. The ones who treat their show as a creative outlet plateau. They get inconsistent. They burn out. And eventually, they quietly stop. The ones who build something that lasts make one...
about 2 months ago • 1 min read
My Podcast Guy® Newsletter Creating Your Podcast in a Way That Supports Your Why Hi, friends — it’s Brett Johnson, My Podcast Guy. Have you ever found yourself questioning why you keep making your podcast? Maybe your purpose is clear, your strategy is solid, but the whole process feels like a grind. If so, you’re not alone. In this week’s episode of The Podcast Why, I share the story of Megan. She's a host overflowing with purpose but burning out behind the scenes. Her passion for her...
2 months ago • 2 min read