My Podcast Guy® Newsletter Let me say something that might sting a little. If you’re a consultant, coach, or service provider — and your podcast is sitting in the same mental category as your journal or your weekend hobby — we have a problem. Over ten years of working with podcasters, I’ve seen the same pattern. The ones who treat their show as a creative outlet plateau. They get inconsistent. They burn out. And eventually, they quietly stop. The ones who build something that lasts make one...
14 days ago • 1 min read
My Podcast Guy® Newsletter Creating Your Podcast in a Way That Supports Your Why Hi, friends — it’s Brett Johnson, My Podcast Guy. Have you ever found yourself questioning why you keep making your podcast? Maybe your purpose is clear, your strategy is solid, but the whole process feels like a grind. If so, you’re not alone. In this week’s episode of The Podcast Why, I share the story of Megan. She's a host overflowing with purpose but burning out behind the scenes. Her passion for her...
21 days ago • 2 min read
My Podcast Guy® Newsletter Let me ask you something that I ask almost every podcaster I work with. What does “working” actually mean for your show? Most people pause at that question. Because the honest answer is they’re not sure. They have a feeling. Usually something like “more downloads, more clients, more traction.” But when I ask where that standard came from, it almost always traces back to someone else’s podcast. Someone else’s stage. Someone else’s business. That’s a quiet way to feel...
28 days ago • 1 min read
My Podcast Guy® Newsletter Here’s something I see all the time after 10 years of podcast consulting. A business owner has a solid strategy. Great offers, clear ideal client, active marketing. But the podcast? It’s floating. Episodes go out, topics get covered — but nobody could tell you what role the show actually plays in the business. That’s not a content problem. That’s a clarity problem. And it starts with one question: “What job do you want your podcast to do?” Maybe it’s building trust...
about 1 month ago • 1 min read
My Podcast Guy® Newsletter Your podcast's purpose answers one clear question: why does this show exist? Not why podcasts are trendy. Not why your industry says you should have one. Why this show, right now, deserves a slot in your week and your listeners’ ears. When the purpose is fuzzy, everything else, like topics, format, schedule, and promotion, feels heavy. When the purpose is clear, those decisions get lighter because they have a place to land. A common story: Jenna’s turning point...
about 1 month ago • 2 min read
My Podcast Guy® Newsletter Most podcast descriptions are treated like a one-time marketing blurb. But for a business podcast, your podcast description is doing something bigger: it’s the front door to your podcast why. The few sentences that tell a potential listener who the show is for what it solves why it matters. Here’s the problem: many descriptions are too vague, too generic, or too host-focused. A simple test: if your description could be pasted onto 10 other shows in your niche and...
about 2 months ago • 1 min read
My Podcast Guy® Newsletter Most podcasters don’t quit—they just… disappear. Podfade. The feed stops. No closure. No explanation. At My Podcast Guy, I see something more honest underneath that pattern: sometimes your show didn’t fail—your podcast why evolved. Your life changed. Your listener changed. Your capacity changed. And the current version of the podcast doesn’t fit anymore. Here’s the mindset shift: your "podcast why" isn’t only the engine that keeps you going. It’s also the compass...
about 2 months ago • 1 min read
My Podcast Guy® Newsletter If planning episodes feels like a weekly blank-page problem, you don’t need more ideas—you need a clearer lane. A simple fix we use at My Podcast Guy is building a mini‑season: 3–5 episodes around one why‑driven theme. When your episodes stack toward one outcome, your show feels more cohesive, listeners are more likely to binge, and you spend less energy wondering, “What should I talk about next?” Here’s a mini‑season structure you can steal: Why it matters (for...
2 months ago • 1 min read