Why Comparison Culture Threatens Your Podcast’s Purpose
My Podcast Guy® NewsletterHas checking out other podcasters’ highlight reels ever made you feel like your own show isn’t measuring up? This week on The Podcast Why, I look into the comparison trap and how sneaky it can be when you’re trying to stay connected to the reason you started podcasting in the first place. Why Comparing Hits So HardIt is so easy these days to hop on social media, see someone celebrating massive download numbers, and immediately wonder if your own show is falling behind. Suddenly, all those good things you’re doing get lost in the noise. It’s so common to think: “Am I even doing this right? Should I keep going?” But here’s what most people forget. Meaningful progress looks different for everyone. The “Wrong Ruler” ProblemComparison culture loves to hand us the wrong yardstick. Instead of focusing on your own wins, you end up chasing numbers or milestones that might not even make sense for you or your listeners. Make Your “Podcast Why” Comparison-ProofFocus on a really clear and personal “why” behind your show. When your mission is specific (“I help independent financial advisors see they can serve clients without big firm backing”), it’s basically impossible for someone else to outdo you. Because they’re not even playing your game. Quick Tips to Stay Grounded
If you ever want to hash out your own podcast “why” and how it connects to your business, grab a spot for a Clarity Call. Keep doing what only you can do, Our clients now focus on the WHY they’re podcasting.Not on the HOW to podcast.With personalized consulting from My Podcast Guy®, you’ll discover your “podcast why” to help define your podcast’s core purpose. My Podcast Guy® works with businesses, entrepreneurs, authors, and speakers to develop, launch, and optimize podcasts as part of their marketing strategy. Ready to create authentic connections and drive meaningful impact? Schedule a conversation with Brett Johnson, My Podcast Guy®, Ohio’s first and only full-time podcast consultant. |
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My Podcast Guy® Newsletter When Video Isn’t Just Extra You’ve heard plenty of “should you add video?” chatter out there. But here’s the real question: Why would you add video? When is it the next right move, not just the shiny new thing? Over the years, I’ve worked with podcasters whose podast why, audience, and business goals point unmistakably toward video. For them, sticking with audio only wasn’t protecting the show, it was limiting it. And for you, that might be exactly where you are...
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