My Podcast Guy® NewsletterAt some point, when you podcast long enough, life is going to interrupt the show. A health issue. A business pivot. A family situation. A season where your capacity to create just isn’t there. And when that happens, most podcasters don’t just deal with the interruption itself. They also deal with the guilt. Over the years, I’ve worked with podcasters through all kinds of unexpected pauses. What I’ve seen is this: the interruption usually isn’t what damages the podcast most. It’s the shame that follows it. The belief that if the show goes quiet, you’ve failed. That if you can’t keep your schedule perfectly, you’ve lost momentum for good. But, you don’t. A pause is not the end of your podcast. Sometimes the healthiest thing you can do is stop for a bit. And you can stay connected to your why while you do it. Not by forcing yourself to publish. Just by keeping hold of the thread. Reminding yourself who the show is for, and why it matters. And when you’re ready to come back, keep it simple. A brief acknowledgment is enough. You do not need a three-episode apology tour. Your listeners just want the show back. If life has interrupted your podcast recently, don’t make the gap mean more than it needs to mean. Come back to your why. Our clients now focus on the ‘why’ they’re podcasting.Not on the ‘how’ to podcast.With personalized consulting from My Podcast Guy®, you’ll discover your “podcast why” to help define your podcast’s core purpose. My Podcast Guy® works with businesses, entrepreneurs, authors, and speakers to develop, launch, and optimize podcasts as part of their marketing strategy. Ready to create authentic connections and drive meaningful impact? Schedule a conversation with Brett Johnson, My Podcast Guy®, Ohio’s first and only full-time podcast consultant. |
My Podcast Guy® Newsletter When Video Isn’t Just Extra You’ve heard plenty of “should you add video?” chatter out there. But here’s the real question: Why would you add video? When is it the next right move, not just the shiny new thing? Over the years, I’ve worked with podcasters whose podast why, audience, and business goals point unmistakably toward video. For them, sticking with audio only wasn’t protecting the show, it was limiting it. And for you, that might be exactly where you are...
My Podcast Guy® Newsletter So many podcasters churn out episodes week after week, year after year. Often without ever stopping to ask themselves the most vital question:Why am I still doing this? It’s easy to keep going out of momentum or routine. But true clarity comes when you pause, take a breath, and consciously recommit to your podcast’s deeper purpose. Not just continue out of habit. The Recommitment Review Framework Here’s the annual practice I suggest to every podcaster I work with....
My Podcast Guy® Newsletter Why Listener Feedback Matters More Than Metrics When you’re several seasons into podcasting, sustaining energy and clarity can be tough. You may find yourself questioning not just how you’ll keep going, but why you should. The surface-level reasons, like growing your business, helping people, building a brand, sound good. But as I emphasize with my clients, they often aren’t enough to keep you motivated for the long haul. Digging deeper, you’ll find the answers you...