My Podcast Guy™ Newsletter

You can be excited about starting a podcast and still be unclear about what it’s supposed to do for your business. You’ve got ideas, you’re ready to record, and you can picture the conversations you want to have. But when it’s time to choose a format, plan episodes, or decide what to ask listeners to do next, everything feels equally possible.

In my work with podcasters, I’ve seen how quickly that early excitement can turn into confusion when the show doesn’t have a clear direction. The problem isn’t always a lack of effort; sometimes the host is working hard without a clear way to decide what belongs.

If you’re using a podcast as part of your marketing, saying “I need a podcast for my business” leaves an important question unanswered. What role will it actually play? Until you can answer that, you may be adding another content commitment without knowing how it supports the bigger picture.

Here are the three questions I want you to work through.

First, why does your podcast exist right now? What change, connection, or contribution do you want it to create for your listeners? Give yourself an answer specific enough to help you decide whether a proposed episode moves your message forward.

Second, who is your ideal audience? Think about the specific listener you want to support, challenge, inspire, or guide. Getting clear about that person helps you choose conversations that matter to them, rather than trying to make every topic work for everyone.

Third, what kind of show supports that mission best? This is where format, frequency, and episode style start to make sense. A show you enjoy listening to might offer inspiration, but your own podcast needs a structure that fits your purpose and is realistic for you to maintain.

These questions are useful even if you’ve already launched. Look at your next planned episode and ask whether its topic, format, and call to action fit your answers. If you’re struggling to make those connections, you’ve found something worth clarifying before you record.

You don’t have to figure out every future episode today. You just need a clearer basis for making the next decision. When your podcast why is clear enough to guide the work, planning becomes easier—and your show has a better chance of fitting your business rather than becoming another obligation.

Which of these three questions is hardest for you to answer right now? Hit reply and let me know—I’d like to hear where you’re getting stuck.

Brett Johnson
My Podcast Guy™

Our clients now focus on the ‘why’ they’re podcasting.

Not on the ‘how’ to podcast.

With personalized consulting from My Podcast Guy™, you’ll discover your “podcast why” to help define your podcast’s core purpose.

My Podcast Guy™ works with businesses, entrepreneurs, authors, and speakers to develop, launch, and optimize podcasts as part of their marketing strategy.

Ready to create authentic connections and drive meaningful impact?

​Schedule a conversation with Brett Johnson, My Podcast Guy™, Ohio’s first and only full-time podcast consultant.