Is your podcast earning its keep?
My Podcast Guy® NewsletterHere’s a question I ask every podcaster I work with — and it creates instant clarity: Is your podcast earning its keep? Not “Do you enjoy making it?” Run this quick audit: 1) Alignment: What business problem is your podcast supposed to solve? 2) Outcomes (not vanity): Are you tracking any of these? 3) The bridge: Does each episode give listeners a clear next step into your business—usually via email? If this audit shows gaps, don’t jump to “I should quit.” That’s how a podcast becomes a business asset. — Brett Our clients now focus on the ‘why’ they’re podcasting.Not on the ‘how’ to podcast.With personalized consulting from My Podcast Guy®, you’ll discover your “podcast why” to help define your podcast’s core purpose. My Podcast Guy® works with businesses, entrepreneurs, authors, and speakers to develop, launch, and optimize podcasts as part of their marketing strategy. Ready to create authentic connections and drive meaningful impact? Schedule a conversation with Brett Johnson, My Podcast Guy®, Ohio’s first and only full-time podcast consultant. |
My Podcast Guy
My Podcast Guy® Newsletter Has checking out other podcasters’ highlight reels ever made you feel like your own show isn’t measuring up? This week on The Podcast Why, I look into the comparison trap and how sneaky it can be when you’re trying to stay connected to the reason you started podcasting in the first place. Why Comparing Hits So Hard It is so easy these days to hop on social media, see someone celebrating massive download numbers, and immediately wonder if your own show is falling...
My Podcast Guy® Newsletter Let’s talk about something most podcasters quietly wrestle with: letting your Podcast Why evolve. Are You Still Creating for the Same Reason? It’s easy to treat your podcast’s “why” like a mission statement you wrote on Day 1 and keep stuck to the wall. But here’s the real truth from a decade of working with podcasters:Your WHY will shift—and that’s healthy. Maybe you started with the urge to tell your story. Maybe, over time, you found that what really excites you...
My Podcast Guy® Newsletter Most podcasters think burnout means they “lost motivation.” In my experience, burnout usually means something else: The process became unsustainable. When every episode feels like starting from scratch—new topic, new outline, new scramble—your podcast stops feeling like an asset and starts feeling like a burden. Here are 3 systems I tell clients to build first: 1) BatchingRecord 2–4 episodes in one session. Less context switching. More consistency. 2) A 60–90 day...