My Podcast Guy® Newsletter

Here’s a question I ask every podcaster I work with — and it creates instant clarity:

Is your podcast earning its keep?

Not “Do you enjoy making it?”
Not “Are downloads up?”
But: is the show doing measurable work for your business?

Run this quick audit:

1) Alignment: What business problem is your podcast supposed to solve?
(Warm-up leads? Filter wrong fits? Build authority?)
Now look at your last 10 episodes. Do they point at that problem… or has the show drifted?

2) Outcomes (not vanity): Are you tracking any of these?
Email signups from podcast CTAs.
Inquiries that mention the podcast.
Retention/completion.
Lead quality (warmer, more educated prospects).

3) The bridge: Does each episode give listeners a clear next step into your business—usually via email?

If this audit shows gaps, don’t jump to “I should quit.”
Recalibrate the job, pick 2 metrics, tighten the CTA, and track it for 90 days.

That’s how a podcast becomes a business asset.

— Brett
My Podcast Guy®

Our clients now focus on the ‘why’ they’re podcasting.

Not on the ‘how’ to podcast.

With personalized consulting from My Podcast Guy®, you’ll discover your “podcast why” to help define your podcast’s core purpose.

My Podcast Guy® works with businesses, entrepreneurs, authors, and speakers to develop, launch, and optimize podcasts as part of their marketing strategy.

Ready to create authentic connections and drive meaningful impact?

Schedule a conversation with Brett Johnson, My Podcast Guy®, Ohio’s first and only full-time podcast consultant.

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