Podcast Expectations Every Podcaster Needs to Measure
My Podcast Guy® NewsletterLet me ask you something that I ask almost every podcaster I work with. What does “working” actually mean for your show? Most people pause at that question. Because the honest answer is they’re not sure. They have a feeling. Usually something like “more downloads, more clients, more traction.” But when I ask where that standard came from, it almost always traces back to someone else’s podcast. Someone else’s stage. Someone else’s business. That’s a quiet way to feel like you’re always falling short. Here’s what I’ve found after 10 years of working with podcasters. The ones who stay consistent and feel good about their show aren’t the ones with the biggest numbers. They’re the ones who defined success on their own terms. And built three simple categories to measure it. Human results. Is the show landing with the right people? Are listeners reaching out, referencing episodes, sharing what shifted for them? Business results. Are right-fit clients mentioning the podcast? Is it shortening the gap between “I just found you” and “I’m ready to work with you”? Metric results. Is the show growing, slowly and consistently, in a direction that makes sense for where you are right now? Pick one of those to prioritize for the next 90 days. Let it reflect your real why. Then measure that. Not someone else’s download count. That’s how a podcast stops feeling like it’s failing and starts feeling like it’s yours. Need a studio in Central Ohio or the Columbus, Ohio area to record your podcast? Check out our go-to studio, Channel 511 in Columbus, Ohio. Our clients now focus on the ‘why’ they’re podcasting.Not on the ‘how’ to podcast.With personalized consulting from My Podcast Guy®, you’ll discover your “podcast why” to help define your podcast’s core purpose. My Podcast Guy® works with businesses, entrepreneurs, authors, and speakers to develop, launch, and optimize podcasts as part of their marketing strategy. Ready to create authentic connections and drive meaningful impact? Schedule a conversation with Brett Johnson, My Podcast Guy®, Ohio’s first and only full-time podcast consultant. |
My Podcast Guy
My Podcast Guy® Newsletter Here's something I ask every podcaster I work with — and it stops most of them cold. What business problem does your podcast solve? Not what you talk about. Not who your audience is. What specific friction in your business does your show exist to fix? Most can't answer it. And that missing answer is costing them more than they realize. Here's what I've seen work over ten years. The business podcasters getting real results have their show pointed at something...
My Podcast Guy® Newsletter Let me say something that might sting a little. If you’re a consultant, coach, or service provider — and your podcast is sitting in the same mental category as your journal or your weekend hobby — we have a problem. Over ten years of working with podcasters, I’ve seen the same pattern. The ones who treat their show as a creative outlet plateau. They get inconsistent. They burn out. And eventually, they quietly stop. The ones who build something that lasts make one...
My Podcast Guy® Newsletter Creating Your Podcast in a Way That Supports Your Why Hi, friends — it’s Brett Johnson, My Podcast Guy. Have you ever found yourself questioning why you keep making your podcast? Maybe your purpose is clear, your strategy is solid, but the whole process feels like a grind. If so, you’re not alone. In this week’s episode of The Podcast Why, I share the story of Megan. She's a host overflowing with purpose but burning out behind the scenes. Her passion for her...