The question that changes everything for business podcasters.
My Podcast Guy® NewsletterLet me say something that might sting a little. If you’re a consultant, coach, or service provider — and your podcast is sitting in the same mental category as your journal or your weekend hobby — we have a problem. Over ten years of working with podcasters, I’ve seen the same pattern. The ones who treat their show as a creative outlet plateau. They get inconsistent. They burn out. And eventually, they quietly stop. The ones who build something that lasts make one decision differently: they decide their podcast is a business asset. Something that educates clients before a call, filters out the wrong leads, warms up referrals, and builds authority in their space. Here’s the test I use with every client: If your podcast disappeared tomorrow, would your business feel it? If the honest answer is no, the show hasn’t been set up to succeed as a business tool yet. That’s not failure. It’s a starting point. Take five minutes today and answer this in writing: What specific business function is my podcast supposed to serve? Not “build my brand.” Something specific. That one answer makes every other decision easier. Your podcast can be creative and strategic. The best ones are both. But strategy has to lead. Listen to Season 4 Episode 1 right now! Our clients now focus on the ‘why’ they’re podcasting.Not on the ‘how’ to podcast.With personalized consulting from My Podcast Guy®, you’ll discover your “podcast why” to help define your podcast’s core purpose. My Podcast Guy® works with businesses, entrepreneurs, authors, and speakers to develop, launch, and optimize podcasts as part of their marketing strategy. Ready to create authentic connections and drive meaningful impact? Schedule a conversation with Brett Johnson, My Podcast Guy®, Ohio’s first and only full-time podcast consultant. |
My Podcast Guy
My Podcast Guy® Newsletter Here's something I ask every podcaster I work with — and it stops most of them cold. What business problem does your podcast solve? Not what you talk about. Not who your audience is. What specific friction in your business does your show exist to fix? Most can't answer it. And that missing answer is costing them more than they realize. Here's what I've seen work over ten years. The business podcasters getting real results have their show pointed at something...
My Podcast Guy® Newsletter Creating Your Podcast in a Way That Supports Your Why Hi, friends — it’s Brett Johnson, My Podcast Guy. Have you ever found yourself questioning why you keep making your podcast? Maybe your purpose is clear, your strategy is solid, but the whole process feels like a grind. If so, you’re not alone. In this week’s episode of The Podcast Why, I share the story of Megan. She's a host overflowing with purpose but burning out behind the scenes. Her passion for her...
My Podcast Guy® Newsletter Let me ask you something that I ask almost every podcaster I work with. What does “working” actually mean for your show? Most people pause at that question. Because the honest answer is they’re not sure. They have a feeling. Usually something like “more downloads, more clients, more traction.” But when I ask where that standard came from, it almost always traces back to someone else’s podcast. Someone else’s stage. Someone else’s business. That’s a quiet way to feel...