My Podcast Guy® Newsletter

Let me say something that might sting a little.

If you’re a consultant, coach, or service provider — and your podcast is sitting in the same mental category as your journal or your weekend hobby — we have a problem.

Over ten years of working with podcasters, I’ve seen the same pattern. The ones who treat their show as a creative outlet plateau.

They get inconsistent.

They burn out.

And eventually, they quietly stop.

The ones who build something that lasts make one decision differently: they decide their podcast is a business asset. Something that educates clients before a call, filters out the wrong leads, warms up referrals, and builds authority in their space.

Here’s the test I use with every client:

If your podcast disappeared tomorrow, would your business feel it?

If the honest answer is no, the show hasn’t been set up to succeed as a business tool yet.

That’s not failure. It’s a starting point.

Take five minutes today and answer this in writing:

What specific business function is my podcast supposed to serve?

Not “build my brand.” Something specific. That one answer makes every other decision easier.

Your podcast can be creative and strategic. The best ones are both.

But strategy has to lead.

​Listen to Season 4 Episode 1 right now!​

Our clients now focus on the ‘why’ they’re podcasting.

Not on the ‘how’ to podcast.

With personalized consulting from My Podcast Guy®, you’ll discover your “podcast why” to help define your podcast’s core purpose.

My Podcast Guy® works with businesses, entrepreneurs, authors, and speakers to develop, launch, and optimize podcasts as part of their marketing strategy.

Ready to create authentic connections and drive meaningful impact?

​Schedule a conversation with Brett Johnson, My Podcast Guy®, Ohio’s first and only full-time podcast consultant.