My Podcast Guy® Newsletter

Is your podcast working — or just sounding busy?

If you’re measuring your podcast by downloads first, you’re measuring the wrong thing.

Downloads only tell you how many people have downloaded the episode onto their device.

Not play.

They don’t tell you whether your episodes are doing the job you hired the show to do — warming leads, filtering prospects, building authority, or whatever specific business friction you defined.

Here are the metrics that actually matter for a business podcast:

1) Email list growth tied to podcast CTAs. How many listeners follow your episode CTA and raise their hand? That’s intent.
2) Listener → lead conversion. How often do inbound inquiries reference the podcast? Track this on your intake form.
3) Retention/completion rate. Are people listening to the whole episode, or dropping off early? That shows whether the episode is holding attention.
4) Referral quality. Are referred prospects better educated and easier to convert after listening?

Action step (for the next 90 days): pick 2 metrics from the list that map to your podcast’s primary job.

Track them consistently for the next 90 days.

Review results and make one small change each month based on the data.

Metrics are feedback, not validation. Use them to make your podcast a functioning part of your business — not a vanity project.

— Brett
My Podcast Guy

Our clients now focus on the ‘why’ they’re podcasting.

Not on the ‘how’ to podcast.

With personalized consulting from My Podcast Guy®, you’ll discover your “podcast why” to help define your podcast’s core purpose.

My Podcast Guy® works with businesses, entrepreneurs, authors, and speakers to develop, launch, and optimize podcasts as part of their marketing strategy.

Ready to create authentic connections and drive meaningful impact?

​Schedule a conversation with Brett Johnson, My Podcast Guy®, Ohio’s first and only full-time podcast consultant.