My Podcast Guy® NewsletterIf planning episodes feels like a weekly blank-page problem, you don’t need more ideas—you need a clearer lane. A simple fix we use at My Podcast Guy is building a mini‑season: 3–5 episodes around one why‑driven theme. When your episodes stack toward one outcome, your show feels more cohesive, listeners are more likely to binge, and you spend less energy wondering, “What should I talk about next?” Here’s a mini‑season structure you can steal:
Quick filter question: “By the end of these episodes, I want my listener to do/feel/believe a specific outcome.” If an episode idea doesn’t serve that outcome, it doesn’t make the cut. Want help picking the right theme and mapping your next 3–5 episodes into a clear arc? Book a Clarity Call at MyPodcastGuy.com. Need a studio in Central Ohio or the Columbus, Ohio area to record your podcast? Check out our go-to studio, Channel 511 in Columbus, Ohio. Our clients now focus on the ‘why’ they’re podcasting.Not on the ‘how’ to podcast.With personalized consulting from My Podcast Guy®, you’ll discover your “podcast why” to help define your podcast’s core purpose. My Podcast Guy® works with businesses, entrepreneurs, authors, and speakers to develop, launch, and optimize podcasts as part of their marketing strategy. Ready to create authentic connections and drive meaningful impact? Schedule a conversation with Brett Johnson, My Podcast Guy®, Ohio’s first and only full-time podcast consultant. |
My Podcast Guy® Newsletter Here's something I ask every podcaster I work with — and it stops most of them cold. What business problem does your podcast solve? Not what you talk about. Not who your audience is. What specific friction in your business does your show exist to fix? Most can't answer it. And that missing answer is costing them more than they realize. Here's what I've seen work over ten years. The business podcasters getting real results have their show pointed at something...
My Podcast Guy® Newsletter Let me say something that might sting a little. If you’re a consultant, coach, or service provider — and your podcast is sitting in the same mental category as your journal or your weekend hobby — we have a problem. Over ten years of working with podcasters, I’ve seen the same pattern. The ones who treat their show as a creative outlet plateau. They get inconsistent. They burn out. And eventually, they quietly stop. The ones who build something that lasts make one...
My Podcast Guy® Newsletter Creating Your Podcast in a Way That Supports Your Why Hi, friends — it’s Brett Johnson, My Podcast Guy. Have you ever found yourself questioning why you keep making your podcast? Maybe your purpose is clear, your strategy is solid, but the whole process feels like a grind. If so, you’re not alone. In this week’s episode of The Podcast Why, I share the story of Megan. She's a host overflowing with purpose but burning out behind the scenes. Her passion for her...