The easiest way to plan better episodes
My Podcast Guy® NewsletterMost business podcasters plan episodes. Very few plan them with intent. Here’s the shift I teach clients: stop planning topics… and start planning outcomes. What do you want the right listener to think, feel, or do differently after this episode? The simplest way to do that is to give every episode a job. I use four “episode roles” with clients: Education (teach and build authority) Action step: map your next 10 episodes before you record them. For each one, write:
When your episode calendar has intent, your podcast stops being a weekly scramble. It becomes a business asset that actually pulls weight. — Brett Our clients now focus on the ‘why’ they’re podcasting.Not on the ‘how’ to podcast.With personalized consulting from My Podcast Guy®, you’ll discover your “podcast why” to help define your podcast’s core purpose. My Podcast Guy® works with businesses, entrepreneurs, authors, and speakers to develop, launch, and optimize podcasts as part of their marketing strategy. Ready to create authentic connections and drive meaningful impact? Schedule a conversation with Brett Johnson, My Podcast Guy®, Ohio’s first and only full-time podcast consultant. |
My Podcast Guy
My Podcast Guy® Newsletter Has checking out other podcasters’ highlight reels ever made you feel like your own show isn’t measuring up? This week on The Podcast Why, I look into the comparison trap and how sneaky it can be when you’re trying to stay connected to the reason you started podcasting in the first place. Why Comparing Hits So Hard It is so easy these days to hop on social media, see someone celebrating massive download numbers, and immediately wonder if your own show is falling...
My Podcast Guy® Newsletter Let’s talk about something most podcasters quietly wrestle with: letting your Podcast Why evolve. Are You Still Creating for the Same Reason? It’s easy to treat your podcast’s “why” like a mission statement you wrote on Day 1 and keep stuck to the wall. But here’s the real truth from a decade of working with podcasters:Your WHY will shift—and that’s healthy. Maybe you started with the urge to tell your story. Maybe, over time, you found that what really excites you...
My Podcast Guy® Newsletter Here’s a question I ask every podcaster I work with — and it creates instant clarity: Is your podcast earning its keep? Not “Do you enjoy making it?”Not “Are downloads up?”But: is the show doing measurable work for your business? Run this quick audit: 1) Alignment: What business problem is your podcast supposed to solve?(Warm-up leads? Filter wrong fits? Build authority?)Now look at your last 10 episodes. Do they point at that problem… or has the show drifted? 2)...