My Podcast Guy® Newsletter

Most podcast descriptions are treated like a one-time marketing blurb.

But for a business podcast, your podcast description is doing something bigger: it’s the front door to your podcast why.

The few sentences that tell a potential listener

• who the show is for
• what it solves
• why it matters.

Here’s the problem: many descriptions are too vague, too generic, or too host-focused.

A simple test: if your description could be pasted onto 10 other shows in your niche and still fit, it’s not doing its job.

Use these five prompts to pressure-test what you’ve written:

1. Description: Does it clearly say who the show is for and what they can expect?
2. Purpose: Is the deeper reason the show exists visible? Or is it buried?
3. Business tie-in: Could a stranger guess how this connects to what you do?
4. Expected results: Is there any hint of what changes for the listener over time?
5. Approach: Does it sound like how you actually show up—your tone and style?

Try this today (10 minutes):

1. Copy your current description into a doc and read it out loud.
2. Ask: “If someone only read this, what would they think my 'podcast why' is?”
3. Rewrite one draft that sounds like how you’d explain your show to a real person.

If you want help tightening your description so it attracts the right listeners and supports your business goals, book a Clarity Call at My Podcast Guy, and we’ll rewrite it together.

Our clients now focus on the ‘why’ they’re podcasting.

Not on the ‘how’ to podcast.

With personalized consulting from My Podcast Guy®, you’ll discover your “podcast why” to help define your podcast’s core purpose.

My Podcast Guy® works with businesses, entrepreneurs, authors, and speakers to develop, launch, and optimize podcasts as part of their marketing strategy.

Ready to create authentic connections and drive meaningful impact?

​Schedule a conversation with Brett Johnson, My Podcast Guy®, Ohio’s first and only full-time podcast consultant.

Need a studio in Central Ohio or the Columbus, Ohio area to record your podcast? Check out our go-to studio, Channel 511 in Columbus, Ohio.​