Why Your Podcast Needs a Bridge to Your Email List
My Podcast Guy® NewsletterYour podcast creates trust in minutes — but trust is fragile. People listen while walking, driving, or doing ten other things. If you don’t give them a clear next step, that moment disappears. Here’s the simplest bridge my clients use: email. Three quick rules:
Action step (90 days):
Run the test for 90 days and make one small tweak each month. Your podcast starts the relationship. Email finishes it. Build that bridge, and your show becomes part of your business infrastructure — not just a content toy. — Brett Our clients now focus on the ‘why’ they’re podcasting.Not on the ‘how’ to podcast.With personalized consulting from My Podcast Guy®, you’ll discover your “podcast why” to help define your podcast’s core purpose. My Podcast Guy® works with businesses, entrepreneurs, authors, and speakers to develop, launch, and optimize podcasts as part of their marketing strategy. Ready to create authentic connections and drive meaningful impact? Schedule a conversation with Brett Johnson, My Podcast Guy®, Ohio’s first and only full-time podcast consultant. |
My Podcast Guy
My Podcast Guy® Newsletter Has checking out other podcasters’ highlight reels ever made you feel like your own show isn’t measuring up? This week on The Podcast Why, I look into the comparison trap and how sneaky it can be when you’re trying to stay connected to the reason you started podcasting in the first place. Why Comparing Hits So Hard It is so easy these days to hop on social media, see someone celebrating massive download numbers, and immediately wonder if your own show is falling...
My Podcast Guy® Newsletter Let’s talk about something most podcasters quietly wrestle with: letting your Podcast Why evolve. Are You Still Creating for the Same Reason? It’s easy to treat your podcast’s “why” like a mission statement you wrote on Day 1 and keep stuck to the wall. But here’s the real truth from a decade of working with podcasters:Your WHY will shift—and that’s healthy. Maybe you started with the urge to tell your story. Maybe, over time, you found that what really excites you...
My Podcast Guy® Newsletter Here’s a question I ask every podcaster I work with — and it creates instant clarity: Is your podcast earning its keep? Not “Do you enjoy making it?”Not “Are downloads up?”But: is the show doing measurable work for your business? Run this quick audit: 1) Alignment: What business problem is your podcast supposed to solve?(Warm-up leads? Filter wrong fits? Build authority?)Now look at your last 10 episodes. Do they point at that problem… or has the show drifted? 2)...