My Podcast Guy® Newsletter

Here’s something I see all the time after 10 years of podcast consulting.

A business owner has a solid strategy. Great offers, clear ideal client, active marketing.

But the podcast? It’s floating.

Episodes go out, topics get covered — but nobody could tell you what role the show actually plays in the business.

That’s not a content problem. That’s a clarity problem.

And it starts with one question: “What job do you want your podcast to do?”

Maybe it’s building trust with potential clients before they ever reach out.

Maybe it’s helping the right people self-select in — and the wrong people quietly opt out.

Maybe it’s nurturing the audience you already have.

Whatever the answer, there needs to be one.

Once you name the job, three things should align around it — your show description, your episode intro, and your call-to-action. When those three are pulling in the same direction, your podcast stops being a content obligation and starts being a genuine business asset.

That’s the shift I help podcasters make every day.

If you’re not sure what job your podcast is doing right now, or you know it’s not doing the right one, let’s talk.

​Book a clarity call →​

Need a studio in Central Ohio or the Columbus, Ohio area to record your podcast? Check out our go-to studio, Channel 511.

Our clients now focus on the ‘why’ they’re podcasting.

Not on the ‘how’ to podcast.

With personalized consulting from My Podcast Guy®, you’ll discover your “podcast why” to help define your podcast’s core purpose.

My Podcast Guy® works with businesses, entrepreneurs, authors, and speakers to develop, launch, and optimize podcasts as part of their marketing strategy.

Ready to create authentic connections and drive meaningful impact?

​Schedule a conversation with Brett Johnson, My Podcast Guy®, Ohio’s first and only full-time podcast consultant.